Tom Kelshaw serves as Director of Strategy Platforms & Technology at Wavemaker and is responsible for leading the agency’s transformation initiatives, investing in new tools, platforms and technology to increase the efficiency, collaboration and connectivity of its 8,000+ employees. Prior to building out Maxus’ global innovation practice which he led from 2016-2017 preceding the MEC merger in 2018, Tom co-founded Metalworks by Maxus in Singapore. From 2012 to 2016, Metalworks was the largest media agency creative R&D lab, developing partnerships with global/regional technology startups as well as MIT, SUTD, NUS and other leading universities.
Tom has 18 years’ experience in digital marketing, strategy, planning and consulting roles across 5 continents, working with creative agencies, Fortune 500 and fast-growth firms. Tom has delivered award-winning media and creative work for L'Oréal, Heineken, Nestlé, Purina, Diageo and GlaxoSmithKline.
Tom Kelshaw Job Title Managing Partner, Platform Innovation Company WAVEMAKER Connect via
