Alissa Reiter

Alissa is responsible for making Trulia a brand known and loved for neighborhoods. She has 20 years of consumer marketing and product management experience, and a passion for building brands that surround the most meaningful moments in a person’s life.

Before Trulia, Alissa served as the first marketing leader at Counsyl, a genetic testing innovator, developing the consumer and clinical strategies that led to steep growth. She also helped develop and grow some of the most beloved consumer web brands, including Ancestry and BabyCenter. Her career began in brand management at Procter & Gamble and management consulting at ZS Associates.

She received an MBA from Stanford Graduate School of Business and a BA from Northwestern University. Outside of work, Alissa enjoys Northern California and quality time with her family.