Robecta Ma

Robecta Ma was appointed Vice-President Marketing, Americas in March 2016. Based at the airline’s regional head office in San Francisco, she oversees all marketing, digital and ecommerce for Cathay Pacific Airways in the Americas.

Robecta joined Cathay Pacific in 2011 as Marketing & Ecommerce Executive and was quickly promoted to Marketing & Ecommerce Manager, managing the award-winning airline’s ecommerce, email, search, social media & partnership initiatives in North America.

Robecta helped the airline establish multiple successful brand partnerships in the market such as American Express, charity:water, Gilt Groupe, and Saks Fifth Avenue. She also launched the airline’s first external and employee advocate programs, allowing influencers and employees to share Cathay Pacific’s content across multiple social media channels.