Alasdair Lloyd-Jones

Alasdair Lloyd-Jones is Chief Executive Officer at SET, providing leadership and strategic oversight across four of its global offices for all clients including Nike, Google, BMW, Sennheiser, Arc’teryx, Spotify and Verizon. He has led the full-scale retail strategy and brand experience agency SET to expand recently with an in-house custom fabrication workshop and production support shop. Alasdair is a strong voice in the marketing community on the power of retail-driven brand experiences. He is passionate about creating a more interesting world for people and brands, and has assembled one of the most respected teams in the industry in support of effective design. Alasdair has held senior positions across advertising, digital and brand experience agencies including Y&R, Deutsch, Ogilvy, Publicis and Cutwater.

Before joining SET, Alasdair served as COO at Big Spaceship, accepting Fast Company’s award for Most Innovative Digital Agency during his tenure. Alasdair has won two Gold Effie Awards and served on the AAAAs Committee, where he created and launched the AAAAs Planning Awards. He writes articles for Fast Company and The Guardian.