Martha Boudreau is Executive Vice President, Chief Communications and Marketing Officer (CCMO) at AARP and sits on the organization’s Executive Team. With 38 million members, AARP is the nation’s largest social mission organization. Martha is responsible for membership acquisition and renewal, digital marketing, brand advertising, media relations and social media. AARP’s award-winning publications, AARP The Magazine and The Bulletin are her responsibility, as well as AARP’s contact centers. In 2015 she established AARPx the organization’s customer experience function.
Prior to joining AARP, Martha served as President, Mid-Atlantic & Latin America regions for FleishmanHillard,. During her career at Fleishman, she managed the Washington, D.C. office, as well as four additional domestic offices and the firm’s network in Latin America. Martha is a member of the International Women’s Form, The Seminar and the Arthur Page Society.
The American Advertising Federation of Washington,
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