A member of the PAN Communications management team for over a decade, Lisa plays an integral role in the growth and development of PAN, an award-winning midsized integrated marketing and public relations agency. In the role of Senior Vice President and Co-Lead of Client Relations, Lisa is responsible for the achievement of the Boston headquarters’ client relations activities through increased client retention, the development of new service offerings and organic growth. She serves as a leader and valuable resource for both PAN’s client portfolio and team of Senior/Vice Presidents.
As a strategic consultant who guides, drives and motivates both clients and PAN’s senior resources, Lisa specializes in liquidity events including funding, acquisition and IPO strategy and frequently serves as an advisor to PAN’s client base on these topics. She also spearheads the SAP SE portfolio of accounts at PAN and regularly leads initiatives for media and presentation training across the firm. Her passion for enriching the PAN experience extends beyond the traditional parameters of integrated marketing and public relations. Lisa is a fierce advocate for employees across every level of the organization, serving as mentor, teacher and professional resource.
First honing her skills for six years at tech PR stalwart Schwartz Communications (since acquired by MSL), Lisa has developed a particular affinity for enterprise technology brands across cloud, security, mar tech, CRM and data management. Working with SAP, Lisa also specializes in AI, machine learning and IoT technologies.
Lisa Astor Job Title Senior Vice President, Co-Lead of Client Relations Company PAN COMMUNICATIONS