Alisa Alexander

Alisa leads all music initiatives for the AB-InBev brands globally. Looking after some of the most influential names in brewing, Alisa is tasked with developing the sonic palettes, experiential strategies, executions, partnerships, customer insights/analytics, media planning and the like in order to give each brand it’s own musical identity and grow their footprint in local & global cultures. She leads programs that drive awareness, sentiment, loyalty and acquisition. Mostly, she loves to create awesome, unforgettable experiences.