Catherine Roe

Catherine leads Oracle Data Cloud’s Go to Market Practice for the Consumer Packaged Goods Vertical. Her teams work with the largest advertisers in the media space driving brand success through best in class data driven targeting, measurement, and custom solutions. Prior to Oracle, Catherine spent six years at Google, focused on CPG Client Partnerships while also pioneering Google’s Shopper Marketing platform. Under Catherine’s leadership, Google established search, display and video as integral catalysts in her client’s digital media portfolios. Her team drove record sales growth, establishing Google as a major digital player in the brand-focused space. Catherine has Digital Media, CPG and Retail leadership experience which collectively bring holistic solutions to her clients. Prior to Google, Catherine drove Brand and Category Marketing initiatives at Pepperidge Farm, BP Amoco and SuperValu. A graduate of Gonzaga University, she earned an M.B.A. in Marketing from DePaul University in Chicago. Catherine is based in Chicago.