Lori Sale has been a leader in breakthrough and innovative marketing, communications, branding, promotions and strategic alliances, spending the last 20 years in various marketing positions for highly recognized entertainment companies and agencies including Miramax Films, International Creative Management (ICM) and Paradigm. In fall 2010, Sale partnered with select entertainment industry colleagues to form Artist & Brand Management™ (A&B), to continue to form powerful brand and talent alliances.
Sale is the former president of Marketing Mix, an agency specializing in entertainment marketing. She grew the agency to 40 full-time professionals, with offices in St. Louis, Los Angeles and New York. Sale also spent 7+ successful years working at both Miramax Films and The Weinstein Company, where she launched successful brands including Project Runway, the SPY kids franchise and lead the company in original, integrated and results-driven marketing, advertising, events, strategic brand alliances and product placement marketing initiatives.
Many of the advertising and marketing campaigns driven by Sale have been lauded in the press as well as acknowledgement of her personal accomplishments within the industry. She has been recognized as one of the top 100 Women in Hollywood by industry publications including Variety and The Hollywood Reporter. She is an inspiring leader who motivates people by enthusiastically expressing her vision and her programs with a commitment to delivering successful results.
Lori Sale Job Title Partner and Co-Founder Company ARTIST AND BRAND MANAGEMENT
