Rachel Bien

Rachel Bien is the Senior Vice President of Strategy for Blue 449 USA. Using her experiences at brands in-house, in agencies and with publishers, Rachel is leading the evolution of Blue 449’s strategy by supporting New Business, integration of the content team and content capabilities, and helping our data and analytics teams translate information for clients.

Focused on bringing Blue 449’s global Open Source methodology to the United States, Rachel is training Blue 449’s US teams to allow them to better serve clients and guide them through digital and data transformations.

Prior to joining Blue 449 in June 2017, Rachel held global strategy and digital roles at PHD, American Express, Mindshare and others.

Rachel holds a Bachelor’s of Science in Business Administration, Finance and Marketing from Boston University.