Alanna Gombert

Alanna Gombert is SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab.

Before joining IAB, Gombert was CEO of Gombert Consulting, a full service digital media consulting agency and she is Founder and Co-chair for the IAB Programmatic Council.

Prior she was Head of Digital Sales and Strategy at Conde Nast and founder of CatalystDesk, Condé Nast’s digital media trading platform. Gombert joined Condé Nast in March 2013 from Google by way of Admeld, where she ran the trading desk, agency, and demand-side platform relationships and helped grow RTB from an idea to a killer business.

Prior to Admeld, Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick, and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world, and she has experience in international markets, including EMEA, APAC, and Latin America.