As Vice President, Corporate Marketing, Ann’s manages IBM’s cross-company marketing programs. She oversees Global Advertising and Branded content programs, the Event Discipline, the Social Discipline and the Brand Experience & Design Discipline. Ann manages the ibm.com homepage editorial strategy, media planning and Agency operations. She was integral to the development and execution of IBM’s Smarter Planet strategy and more recently launched the Cognitive Business brand platform with a focus on IBM Watson and IBM Cloud.
Prior to her current role, Ann worked in the Americas Group managing Demand Generation programs in support of various Business Units and was responsible for executing digital marketing and creating an overall Americas Event Strategy.
Ann has earned several awards including the Advertising Working Mother of the Year Award and Girls Inc’s “Strong, Smart, Bold” Award. Ann was named a 2017 Adweek Creative Top 100 and a 2018 She Runs It “Changing the Game” Award winner.