Jeff Smith

Prior to joining LiveRamp, Smith led marketing at Nielsen as part of the global product leadership team, where he accelerated growth domestically and internationally by helping advertisers, agencies, and media companies understand and influence consumers’ path to purchase. Smith has a strong track record building and scaling world-class, revenue-focused marketing organizations in companies ranging from high-growth start-ups to the Fortune 100, and has also held leadership roles spanning general management, sales, marketing, business development, and product management in these organizations. He is recognized as an expert on emerging media and its impact on traditional advertising models, and holds an MBA from the MIT Sloan School of Management.