Dave Etherington is Chief Strategy Officer of Place Exchange, the first true programmatic marketplace for Out of Home, where he leads advertiser, DSP, and publisher partnerships.
Prior to Place Exchange, Dave developed strategic initiatives and revenue-generating products at the convergence of technology, design and media as Chief Strategy Officer of Intersection. Under Dave’s leadership, the company became the first in the world to integrate location-based mobile into Out of Home, and the first in the U.S. to execute a mobile purchasing campaign directly from street signage. Dave led the development of the groundbreaking advertising platform for Link, driving revenue for cities and presenting unique opportunities for brands to tell their story in context of dynamic streets around the world.
As one of the foremost voices in the Digital Out of Home industry, Dave speaks frequently on the convergence of the digital and physical worlds, including SXSW and Advertising Week. He is a DPAA Board Member and a contributor to the Outdoor Advertising Association of America (OAAA) as a new Technologies committee member. Dave lives in Tribeca with his wife, son and dog.