AJ Mathew

AJ is a media research veteran and with 15 years in the industry, he has been known to promote high caliber, credible, scientific research without sacrificing data quality. Through the years, he's helped build research and measurement solutions for TV, mobile, desktop, print and streaming radio, and has conducted numerous forms of custom research in collaboration with advertisers, agencies, research partners and industry councils.
As VP of Research & Insights at Kargo, AJ manages a cross-functional team that conducts custom research around products, user experiences, audience insights, market intelligence, advertising effectiveness, and media measurement. Previous to Kargo, AJ played a key role in the building of Apple’s first Research & Insights department for media and services, as the Head of Global Measurement, as well as held key research positions at Yahoo!, Bloomberg/BusinessWeek, and WebMD.