Maya Draisin is the head of marketing at WIRED Media Group (WMG), overseeing the development of programs and ideas that drive revenue for the group’s brands: WIRED, Ars Technica, and Backchannel. She has been integral in founding WIRED tent pole extensions including WIRED Store and WIRED Business Conference, as well as overseeing WMG Brand Lab and custom content programs including the award-winning #MakeTechHuman program for Nokia. She has been named to MIN’s “21 Most Intriguing People in Media, ” MIN’s Marketing Hall of Fame, and Katie Couric's "Women Who Should Be Famous.”
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