David Wong

David oversees product management for the Nielsen Marketing Cloud and Nielsen’s digital measurement products globally, which includes Nielsen Digital Ad Ratings (Formerly OCR), Nielsen Digital Content Ratings, and Nielsen Total Audience products. Nielsen provides the industry’s leading digital and total audience advertising and content measurement solutions – helping Nielsen’s clients to understand the audiences reached by digital advertising and the audiences who view digital media content across the world.

Prior to joining Nielsen, Mr. Wong served as an Engagement Manager at the strategy consultancy, McKinsey & Company, where he led consulting teams to advise Fortune 500 clients on issues concerning strategy, new business development, and investment decisions. During his tenure at McKinsey, Mr. Wong focused within the media and technology industries, serving electronics manufacturers, diversified media companies, and cable/telecom operators.


Mr. Wong holds a Bachelors in Applied Science from the University of Toronto, where he studied electrical engineering and applied physics. He has also studied and conducted research at Canada’s national particle physics laboratory, TRIUMF, on advanced particle physics detector design and measurement techniques.


Mr. Wong holds a Bachelors in Applied Science from the University of Toronto, where he studied electrical engineering and applied physics. He has also studied and conducted research at Canada’s national particle physics laboratory, TRIUMF, on advanced particle physics detector design and measurement techniques.