Brad Jakeman

Brad Jakeman is President of PepsiCo Global Beverage Group where he leads global category strategy, brand building, design, advertising, marketing, innovation and branded content for PepsiCo’s global portfolio of beverages, which includes ten of PepsiCo’s 22 Billion Dollar brands such as Pepsi, Mountain Dew, Aquafina, Mirinda and 7UP. Passionate for developing category-disruptive innovation ideas and marketing programs that challenge the status quo and build famous, world-class brands, Jakeman has led the global expansion of Mountain Dew, unveiled a new global visual identity system and the first-ever global positioning for Pepsi, as well as unleashed the biggest global football campaign in the brand’s history. Prior to joining PepsiCo, Jakeman was Executive Vice President, Chief Creative Officer & Chief Marketing Officer for Activision Blizzard Inc. Jakeman was born in Australia and holds a Bachelor’s Degree in Mass Communication and Psychology from Macquarie University, Sydney.