Pam Grossman

As one of the heads of the global Creative Research team, Pam has unique insight into the meaning, application and impact of imagery – photographs, illustration and film. Using the information derived from researchers around the world and custom-designed forecasting methods, plus the wealth of data generated by www.gettyimages.com, Pam is able to identify—and works to help shape—the visual language of tomorrow. This visual trend research provides advertising, marketing and publishing professionals with imagery that resonates strongly with their target audiences and helps build the profile of their businesses, products and communications.

Pam joined Getty Images in 2003 and is frequently invited to speak and consult on visual trends at Fortune 500 companies and conferences, including Google’s in-house global creative team, Sheryl Sandberg’s LeanIn.Org, Microsoft, MasterCard, American Express, Oprah Winfrey Network (OWN), The Bill and Melinda Gates Foundation.