In this session...
How do we get unified - tech, agencies and clients - around metrics that truly reflect a consumer's interests and behaviors? Old measurement standards like CTR and VCR are rapidly becoming out-of-date. How do you nurture the relationship between your brand and your consumer in this hyper-connected, always on world? Tapad's Kate O'Loughlin will host an engaging, action-oriented discourse to evolve the way we look at measurement standards across devices.
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How to optimizes your campaign’s viewability rate and delivery to drive more conversions from your consumers. Build cross-screen campaigns that impact - not annoy - your most desired audiences and prevent over-serving ads to consumers already intent on purchasing your products - saving your brand time and money.
Join us on 9/28 for Unify Tech '16 where speakers who unify audiences, disrupt their industries and inspire innovation in their respective fields will treat you to a half-day of thought-provoking discourse. Reception immediately to follow, featuring special guest T.J. Miller (Silicon Valley's Erlich Bachman).
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