In this session...
MadTech, or the marriage of marketing and technology, is the new expectation for marketers. With digital advertising growing exponentially, the brands that will win are the ones that embrace change, adapt quickly and effectively blend marketing and technology. And it’s all in service to the consumer, whose path to purchase is more complicated than ever. Hear from top brands and agencies as they discuss the power of audience-based marketing and changes they’re making to reach consumers in today’s always-connected world.
