In this session...
Programmatic has come a long way in the past few years, and now advertising automation has gone from being total fantasy, to a practiced reality. But as automation continues to proliferate every aspect of media, how do we still create a compelling storytelling experience? These industry experts will provide key insights on the art of automation and discuss everything from shareable storytelling, to the not-so-distant opportunity for a centralized platform that will likely enable cross-channel advertising.
