In this session...
With over 734 million connected devices within U.S. Internet homes*, people are virtually connected at all waking hours. This connectivity produces tons of data, but it's so often being used to connect to the devices people are on, rather than building a personal connection with the individual taking action. Join Spotify's VP, Partner Solutions, Danielle Lee, for a discussion around how to stop marketing to the machines people use, and instead talk to the people using the machines.
*NPD Group, Inc, March 2016
