In this session...
Consumers are spending more time on mobile than any other screen, and now the ad dollars are following. But there’s more to making a brand stand out on the small screen than spend.
Actress Drew Barrymore, founder of Flower Beauty, and Harry Kargman, CEO of Kargo, share their strategies for brand building in a mobile-first world during a fireside chat moderated by Chanel Vice Chairman Arie L. Kopelman. Drew will speak to the art of cultivating a loyal consumer base, while Harry will provide insights into how great creative is the key to capturing the attention of fast-scrolling consumers.
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