Events: New York 2015 | Calendar / Advertising Week

8:15 ^AM

ABC Leadership Breakfast

Bryant Park Grill

Ready, set, go…start Advertising Week with ABC News’ Elizabeth Vargas, Jonathan Karl and Nate Silver for an inside perspective on news items of the day from the Pope’s US visit, to the UN, and US election cycle.

By invitation only
+Platinum & Super Delegates

Jonathan Karl Chief White House Correspondent, ABC News

Nate Silver Statistician, Author and Founder, FiveThirtyEight

Elizabeth Vargas Anchor and Correspondent, ABC News

Jonathan Karl

Nate Silver

9:00 ^AM

Advertising Week Marketing Academy

The Lambs Club

Jim Stengel, former Procter & Gamble Global CMO, leads a highly personalized, curated experience for CMO's and senior marketing leaders.

This two-day Academy features uniqure speakers, facilitated discussion sessions and peer-to-peer learning -- a powerful, career-enhancing marketing education opportunity.

By invitation only.

Gordon Bowen Founder, Chairman, and Chief Creative Officer, mcgarrybowen

Mark D'Arcy Chief Creative Officer, Facebook

Elizabeth Harz President, Media, ADARA

Lisa Gersh CEO, Goop

Eric Hippeau Managing Director, Lerer Hippeau Ventures

Nick Law Global Chief Creative Officer, R/GA

Keith Reinhard Chairman Emeritus, DDB

David Shing Digital Prophet, AOL

Jim Stengel President & CEO, The Jim Stengel Company

Suzanne Tosolini Senior Consultant, Jim Stengel Company

Gordon Bowen

Mark D'Arcy

9:00 ^AM

The Currency of Data: Why It Matters for Marketers

Times Center Stage

Data is the new currency of the advertising industry. Increasingly, media buying is driven by insights and brands want to build better experiences for their customers, while measuring return on investment. This session will explore how data is helping advertisers break new ground to better understand their consumers and drive stronger results.

B. Bonin Bough Chief Media & eCommerce Officer, Mondelez International

Lisa Utzschneider Chief Revenue Officer, Yahoo

B. Bonin Bough

Lisa Utzschneider

9:00 ^AM

The Nightly Show This Morning

Liberty Theater

Comedy Central Nightly Show host, Larry Wilmore, brings his distinct point of view and comedic take on pop culture to Advertising Week with a panel of leading luminaries for a riotous start to The Week.

Larry Wilmore Emmy Award-winning producer, actor, comedian, writer and the host of The Nightly Show

Alexandra Cameron Creator / Consultant, Cameron Creations & Talent Management

Chris Macdonald President, McCann New York

Londell McMillan, Esquire CEO; Publisher, The Northstar Group; The Source Magazine

Bob Safian Editor, Managing Director, Fast Company

Rob Schwartz CEO, TBWACHIATDAY, New York

Larry Wilmore

Alexandra Cameron

9:00 ^AM

Agency Revealed: The Huffington Post Redesign

Getty Images Stage at B.B. King

The Huffington Post, the world’s largest fastest growing news site, premiers a bold new redesign—the first in the publisher’s 10-year history. An inside look at the dynamic growth of the HuffPost and how it is uniting the world and breaking down barriers with it's unique and powerful platform.

Dan Gardner Co-Founder, Code and Theory

Jared Grusd CEO, The Huffington Post

Mike Treff Managing Partner, Code and Theory

Dan Gardner

Jared Grusd

9:30 ^AM

How Advertising Works: Building Brands in the Brain

The AOL Stage at 11 Times Square

Every brand needs a shrink. Unleash the power of neuroscience to deliver quality creative in a faster, scalable fashion.

Gayle Fuguitt CEO & President, The ARF

Dr. Carl Marci Chief Neuroscientist, Nielsen Consumer Neuroscience

Dr. Horst Stipp EVP, Research + Innovation, ARF

Pranav Yadav CEO, Neuro-Insight, US Inc.

David Kohl CEO, Morgan Digital Ventures

Manvir Kalsi Senior Manager, Innovation Process & Research, Samsung

Patty Goldman VP, Research Director, The Advertising Council

Daniel Slotwiner Director, Advertising Research, Facebook

Gayle Fuguitt

Dr. Carl Marci

9:30 ^AM

Mobile The Mobile C-Suite

ADARA Stage at Times Center Hall

Following the path of social media, Mobile has arrived. While mobile penetration continues to skyrocket, big questions and challenges remain. Mobile leaders tackle the always on, connected consumer and point the way forward.

Greg Grimmer COO, Fetch

Jeannie Cho Senior Director, Marketing, Frito Lay North America

Katherine Shappley Director, US Agency, Facebook

Matt Lawson Director of Marketing, Google Performance Ads, Google

John Snyder CEO & Co-Founder, Grapeshot

Nada Stirratt CEO, Verve Mobile

Greg Grimmer

Jeannie Cho

9:30 ^AM

Programmatic Programmatic 3.0: The Data Awakens

Nasdaq MarketSite

Programmatic is evolving. It's more than just a buzzword - it is an essential part of the marketing and data mix. What does the future hold? How will programmatic deliver on the promise of efficiency as it yields a treasure trove of data and disrupts business models? Industry leaders unlock the secrets of programmatic and debate the current and future state of the industry’s biggest hot button of 2015.

Elizabeth Harz President, Media, ADARA

Mark Connon EVP, Platform Business, Millennial Media

Brian Danzis CRO, Virool

Jeremy Randol VP Programmatic Sales Strategy, Pandora

Shenan Reed President Digital, NA, MEC

Mark Zagorski CEO, eXelate

Elizabeth Harz

Mark Connon

10:00 ^AM

Capitalizing On Mobile Video

Times Center Stage

Media consumption on mobile devices continues to increase, resulting in a major opportunity for marketers to reach people with great creative that drives real business results. Hear from industry leaders on how they’re capitalizing on mobile video and using new tools and technologies to reach people in compelling, measurable ways.

B. Bonin Bough Chief Media & eCommerce Officer, Mondelez International

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

Carolyn Everson VP Global Marketing Solutions, Facebook

Nigel Morris

10:00 ^AM

The Golden Art of Podcasting

Lucille's at B.B. King

The Radio Advertising Bureau brings you some of the leading talent driving increased engagement with audio programming. Join us and see how getting back to basics of telling stories simply, powerfully drive brands forward.

Erica Farber President & CEO , Radio Advertising Bureau

Adam Carolla On-Air Personality, PodCastOne

Perez Hilton Founder, Perezhilton.com

Norm Pattiz CEO & Founder , PodcastOne

Gayle Troberman EVP & CMO, iHeartMedia

Erica Farber

Adam Carolla

10:00 ^AM

Talent Joanna Coles: One on One

Hard Rock

Cosmopolitan Editor Joanna Coles sits down with a Megyn Kelly, Anchor, The Kelly File FOX News Channel for a conversation on talent and the current & future state of American pop culture.

Joanna Coles Editor in Chief, Cosmopolitan

Megyn Kelly Anchor, FOX News Channel, The Kelly File

Joanna Coles

Megyn Kelly

10:00 ^AM

Agency Creative Carousel

Getty Images Stage at B.B. King

An all-star cast of creative directors takes a ride on the carousel. They'll discuss life, the creative universe and everything from the secret of successful creativity and what makes a great idea to the new technology toolbox, their personal inspirations and their best (and worst!) work; from the campaigns they most admire, to their hopes for the future of the business. All will be revealed on the Creative Carousel...

Paul Woolmington Investor, Board member, Advisor, Communications Entrepreneur,

Andy Bird Chief Creative Officer, Publicis

Jason Harris President/CEO, Mekanism

Monique Nelson Chair & CEO, UWG

Mark O'Brien President, DDB North America

Eric Silver North American Chief Creative Officer, McCann

Paul Woolmington

Andy Bird

10:00 ^AM

Do Brands Still Matter?

Liberty Theater

Many argue that, in an age of perfect information, brands don’t matter any more. Ogilvy & Mather has commissioned new, international research which shows that brands do indeed matter today, just in ways that are radically different than before. Ogilvy & Mather reveals this research and discusses the implications - what we call the “Fifth Age of Brands” - with two leading marketers who are doing it right, Coca-Cola and Facebook.

Colin Mitchell Worldwide Head of Planning, Ogilvy & Mather

Jennifer Healan Group Director, Coca-Cola

Hope Cowan Creative Agency Partner, Facebook

Colin Mitchell

Jennifer Healan

10:15 ^AM

Mobile Seizing the Mobile Moment: Engaging Premium Audiences at Scale

ADARA Stage at Times Center Hall

We’ve crossed the Rubicon on Mobile, and there’s no going back. Consumers now spend 51% of their media time -- including 40 minutes of video -- on mobile devices each day. How do you put this behavioral sea-change to work for your brand? Join experts from Essence, inMobi, Virool, xAd and Rubicon Project to learn how to deliver the mobile engagement that today’s brands seek. From new "InLine" outstream video to location-based targeting, see how smart marketers reach and engage premium mobile audiences at scale.

Joe Prusz Head of Mobile, Rubicon Project

Anne Frisbie SVP Global Alliances, InMobi

Christina Yoo Associate Programmatic Media Director, Essence

Jeffrey Goldstein Director, Programmatic, xAd

Sonja Kristiansen Head of Publisher Development, Virool

Erik Requidan VP Sales & Programmatic, Intermarkets

Joe Prusz

Anne Frisbie

10:15 ^AM

Programmatic Transparency and Openness in Programmatic: What it Means, Why It's Crucial, and How We Get There

Nasdaq MarketSite

What it Means, Why it’s Critical, and How We Get There

Everyone agrees that 2015 is the Year of Transparency, but no one seems to agree on what that actually means, how we actually accomplish it, or even why it’s necessary. Join our panel of industry players from all sides of the ecosystem to determine what transparency and openness mean in programmatic, what’s holding them back, what an ideal level of transparency in programmatic is, and why it’s critical to embrace.

Lizzie Komar Director of Research and Insights, Index Exchange

Matt Anderson MD, Senior Partner, Mindshare

Julie Clark VP of Programmic Sales, Hearst Core Audience

Sam Cox Vice President, Open Global Media Partnerships, MediaMath

Kelly Roark Former GM Programmatic, MailOnline

Chip Schenk VP, Programmic Sales & Strategy, Meredith

Lizzie Komar

Matt Anderson

10:30 ^AM

Disruption & Innovation Marketers Are From Mars, Consumers Are From New Jersey — Digital Advertising and Other Delusions

The AOL Stage at 11 Times Square

In his new book Marketers are from Mars, Consumers are from New Jersey, famous ad contrarian Bob Hoffman confronts the hard truths and ugly realities of advertising and marketing today. In a free-flowing chat, Bob exposes the faulty, costly predictions of brand marketing and digital experts and explores the gap between marketers’ delusions and real life here on earth. Bob Hoffman is bringing some reality to Advertising Week. Buckle up.

Bob Hoffman Author & Partner, Type A Group, The Ad Contrarian

Matt Dowshen (Moderator) President , PNYC

Bob Hoffman

Matt Dowshen (Moderator)

11:00 ^AM

Marketer's Innovation Leading Generation M: Marketers (Multicultural, Millennial and Mobile)

Times Center Stage

NBCUniversal’s Hispanic Enterprises and Content presents a discussion showcasing partnerships and campaigns that reach today’s America's Generation M.

Jacqueline Hernandez Chief Marketing Officer - Hispanic Group, NBCUniversal

Mike Alvarez SVP, Advertising Sales - Telemundo, NBCUniversal

Gonzalo Del Fa President, GroupM Multicultural

Lia Silkworth Executive Vice President and Managing Director , Tapestry

Jacqueline Hernandez

Mike Alvarez

11:00 ^AM

Agency Enduring Stories: A (Big) Bird's Eye View

Getty Images Stage at B.B. King

What can today's brands learn from stories and characters that have endured for generations? And how can agencies create lasting narratives and iconic brand personalities?

Find out when DigitasLBi's Chief Content Officer Scott Donaton sits down with Caroll Spinney, puppeteer and voice of Big Bird and Oscar the Grouch for almost 50 years.

Scott Donaton Chief Content Officer, DigitasLBi

Caroll Spinney Big Bird & Oscar the Grouch, Sesame Street

Scott Donaton

Caroll Spinney

11:00 ^AM

Mobile Designing A Business For The New Consumer

ADARA Stage at Times Center Hall

Fetch founder & CEO James Connelly sits down with Marc Lore, the dynamic founder of Jet.com. Under Lore, Jet.com has raised $220m in funding and has generated buzz for its unique take on a digital members shopping club. This deep dive into the mind of a successful new age entrepreneur looks at smart technology, transparency and the re-engineering of online commerce. Along the way, Fetch reveals how digital platform businesses with no precedent are redefining business.

James Connelly CEO , Fetch

Marc Lore Founder and CEO, Jet.com

James Connelly

Marc Lore

11:00 ^AM

Mobile Internet Radio is Bigger than Facebook!? What it Means For Marketers

Lucille's at B.B. King

With over 160 million U.S. users each month, audio streaming apps have about 2% larger audience than Facebook and eMarketer says audio commands twice the digital media time with 95% of that on mobile. But audio is a different animal. Come hear how to create captivating consumer experiences on mobile Internet radio and what's working even when consumers can't see the screen. Streaming audio publisher, agency and ad network perspectives will be showcased.

Pat Higbie CEO, XAPPmedia

Carter Brokaw President, Digital Revenue Strategy, iHeartMedia

John Rosso President, Market Development, Triton Digital

Robert Wilde Vice President, Monetization, Slacker

Max Willens Staff Writer, International Business Times

Pat Higbie

Carter Brokaw

11:00 ^AM

Programmatic From Aspirational to Operational: Putting Native and Programmatic to Work For You

Nasdaq MarketSite

Consumers’ attitudes towards advertising continue to evolve rapidly with new requirements gaining traction such as a “mobile first” mindset, contextual awareness, advanced segmentation made possible by advanced analytics. Increasingly, for media companies to compete they are complimenting their portfolios with native and programmatic inventory.

Gregory Boyer Partner, PwC

Walt Horstman President, AudienceXpress

Tim Waddell Director of Marketing, Adobe

Marta Martinez SVP Advertising, AOL

Yannis Dosios Vice President, Publisher Services, Yahoo

Gregory Boyer

Walt Horstman

11:00 ^AM

Talent Play It Forward

Hard Rock

When the planet’s future is at stake, attention must be paid. That’s why companies and consumers are coming together like never before to make a difference. Music is proving to be a unifying global force as performers like Pearl Jam, Beyoncé and Coldplay mobilize millions of fans to support causes they care about. And companies like Citi, Unilever, Virgin and T-Mobile are providing resources to make those connections possible. This panel will discuss new rules of engagement between bands and brands.

Andrew Hampp VP, Brand Strategist, MAC Presents

Marcie Allen Founder & President, MAC Presents

Estelle GRAMMY Award Winning Artist

Hugh Evans CEO , Global Poverty Project

Greg Holden Singer/Songwriter

Andrew Hampp

Marcie Allen

11:00 ^AM

The Darwin Conversation

Liberty Theater

Today's industry is evolving and only the strongest will survive. This curated conversation with industry leaders looks at how traditional media is evolving, how new media is changing the landscape and what trends are dominating the discourse.

David Schlanger Chief Executive Officer, WebMD

Paul Caine Global Chief Revenue Officer, Bloomberg Media Group

Fiona Carter COO, Advertising Branding & Research, Omnicom Group

Tim Castelli President I National Sales, Marketing & Partnerships, iHeartMedia

Don Coleman Founder & CEO, GlobalHue

Tara Walpert Levy Managing Director, Agency Business Development, Google

David Schlanger

Paul Caine

11:30 ^AM

Agency What Are You Worth? How Agencies Will Value Their Work in the Age of Big Data

The AOL Stage at 11 Times Square

Information, technology and new consumer expectations are dramatically changing what modern day CMO’s expect from their agencies. Understanding what’s valued and what’s valuable to brands are critical if agencies are going to be relevant and successful. With companies hiring more agencies for marketing and media, the fragmentation is getting more difficult for marketers. Hear from new age marketers and a new agency founder about how they create trusted relationships and the value that it creates for brands.

Rob Quish Media & Entertainment Advisory, Marketing and Advertising Strategist, Ernst & Young LLP

Babs Rangaiah VP Global Media Innovation & Ventures, Unilever

Alan Cohen Co-Founder, Giant Spoon

Chris Drago Director, Enterprise Media, Hewlett Packard

Rob Quish

Babs Rangaiah

11:45 ^AM

Programmatic Marketing + Technology: Data is the New Frontier

Nasdaq MarketSite

Data-driven marketing. It’s not just the new frontier — it’s all the stars & planets, including programmatic, automation, social, creative optimization and more — aligning with people, to create effective campaigns for brands and consumers. Learn from the innovators on the front lines of the data revolution.

Elizabeth Harz President, Media, ADARA

Jack Dempsey Southerland III SVP, Programmatic Solutions, PulsePoint

John Donnelly III SVP, Sales & Marketing, Crimson Hexagon

Edward Lee VP of North American Operations & Business Intelligence, The Exchange Lab

Reed Scharff Senior Analyst of Marketplace Integrity, OpenX

Jack Dempsey Southerland III

11:45 ^AM

Mobile Gaming the Market

ADARA Stage at Times Center Hall

People now spend more time consuming media on their mobile devices than on any other platform. Yet brands are struggling to find ways to engage and emotionally connect with users on mobile. While there has been significant progress with respect to programmatic buying and selling of mobile advertising, mobile creative itself has failed to evolve. Until now.

Join us as this cross-industry panel of mobile marketing experts discusses how brands are leveraging playable ads and other forms of mobile rich media to engage their audience and drive compelling brand metrics on mobile.

Richard Shea Co-Founder, Shea Communications & Tailgating Institute

Rob Grossberg CEO, TreSensa

Beth Gilmore Sr. Manager, Exchange at Twitter

Josh Jacobs President, Kik Interactiv

Richard Shea

Rob Grossberg

12:00 ^PM

How Legacy Brands Become Pioneers in the Digital Economy

Times Center Stage

The world has changed. We will soon look back on 2015 as the year the digital economy became dominant. Where previously digital businesses had to fit into an analogue economy defined by the dynamics of the twentieth century, established businesses must now fit into a digital one. Join marketing industry luminaries Raja Rajamannar, Chief Marketing Officer, MasterCard, and Nigel Morris, CEO, Dentsu Aegis Network Americas & EMEA, for a provocative discussion about how companies can adapt and succeed.

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

Raja Rajamannar CMO, MasterCard

Raja Rajamannar

12:00 ^PM

Stars of Madison Avenue 12th Annual Awards Luncheon

Edison Ballroom

Join us for the kick-off luncheon to Advertising Week as the industry honors a select group of brands chosen by The AD Club’s International ANDY Awards jury for their dedication to making an impact on marketing, commerce, culture and social responsibility through BRAVE and CREATIVE work.

The 2015 Stars for Bravery Award Winners include: GE, HBO, Hearst/Cosmopolitan, Honda, Loctite, P&G/Always and Scotts Miracle-Gro.

Presented by Neustar
Additional Support by Gannett/USA Today, Pandora, Rubicon Project, SheKnows, and ZEFR

Linda Boff Executive Director, Global Brand Marketing, GE

Frederic Chupin VP, Marketing North America, Henkel Corporation

Judy John CEO and Chief Creative Officer, Leo Burnett Canada

Donna Kalajian Lagani SVP, Publishing Director, CRO, Cosmopolitan, Cosmo for Latinas, Seventeen

Josh Peoples VP/General Manager, Scotts Miracle-Gro

Tom Peyton AVP, Marketing, American Honda Motor Co., Inc.

Pierre Tannoux Loctite Marketing Director, Henkel Corporation

Linda Boff

Frederic Chupin

12:00 ^PM

Agency Fast, Good or Cheap: The Reality of Today’s Content Creation

Getty Images Stage at B.B. King

An honest discussion with the world’s top production heads. Panelists will reveal the latest trends in quickly creating top-quality content--the fast, nimble and good content, clients want right now.

Vincent Geraghty EVP Executive Director of Production, Leo Burnett

Rowley Samuel EVP, Head of Integrated Production, Energy BBDO

Mary Gail Pezzimenti VP Content Creation, The Huffington Post

Lisa Granatstein Editor , Adweek

Vincent Geraghty

Rowley Samuel

12:00 ^PM

Video & Content Beyond the Adoption of Programmatic TV

Lucille's at B.B. King

Programmatic TV is not a destination, but rather a starting point from which the TV industry will begin leveraging data and insights like never before. The industry is evolving rapidly, and this panel will discuss the long-term value of this transformation.

Randy Cooke VP Programmatic TV, SpotX

Mark Mitchell Chief Relationship Officer, clypd

Mark Risis Head of Strategy, Business Development, & Marketing , TiVo

Gabe Greenberg Co-Founder , GABBCON

Justin Evans Vice President & Principal Data and Research Strategist, Comcast Spotlight

Aaron Radin Senior Vice President, Partnerships & Portfolio Products, NBCUniversal

Randy Cooke

Mark Mitchell

12:00 ^PM

Talent What’s the Business Case for Well-being in the Workplace?

Hard Rock

A focus on mindfulness and well-being in the workplace is becoming integral to employee engagement and thriving organizational cultures. Our employees expect more than just the “usual benefits” as they look for ways to recharge both body and mind. How are companies adopting these practices to drive true engagement while increasing productivity? Hear from influential business leaders & experts as they explore the latest trends and opportunities involving awareness and its innovative impact on business today.

Marie-Claire Barker Chief Global Talent Officer, MEC

David Gelles Writer & Reporter, The New York Times

James Gimian Publisher, Mindful magazine and Mindful.org

Tanya M. Odom Global Consultant and Leadership Coach, Ed. M

Julie Rahill Total Health Management Specialty Practice, Mercer

Peter Weng VP Sales & Marketing, Search Inside Yourself Leadership Institute

Marie-Claire Barker

David Gelles

12:00 ^PM

Bloomberg Market Leaders

Liberty Theater

Bloomberg returns to the Advertising Week stage for a no holds barred conversation on the convergence of original content & creativity, the always-on connected consumer and the new tech-driven global economy.

David Westin Anchor, Bloomberg TV

Andrew Capone SVP, Marketing & Business Development, NCC Media

Amy Carney President, Advertiser Sales, Strategy & Research, Sony Pictures Television

Val DiFebo CEO, Deutsch NY

Christine Fruechte CEO, Colle + McVoy

Carla Serrano EVP, Chief Strategy Officer, Publicis Kaplan Thaler

David Westin

Andrew Capone

12:30 ^PM

Mobile Join the Emoji Revolution: Brand Engagement and Mobile Messaging

ADARA Stage at Times Center Hall

Swyft Media, the company helping brands and advertisers become a part of the world’s largest conversation, will curate a panel of representatives from today’s top mobile messaging apps including Viber and PicsArt, along with brand marketers who have leveraged emoji and branded content to build their digital identity and engage today’s mobile audience in a fun and non-intrusive way. Learn how to measure ROI using emoji in mobile messaging and social media apps and what the right and wrong ways are to use emoji to reac

Scott Nelson Head of North America, Viber

Eva Feger Communications Strategy Associate Director Generator Media + Analytics, Jose Cuervo

Wilson Kriegel CRO & GM, PicsArt

Evan Wray Co-Founder, Swyft Media

Scott Nelson

Eva Feger

12:30 ^PM

Programmatic Wired Royal Rumble: Creativity vs Data

Nasdaq MarketSite

How does creativity thrive in an automated world? Can programmatic unlock the true promise of dynamic creative or are the two at odds? Heavyweight champions of the creative & data ecosystems put on the gloves for this no-holds barred journey into the Advertising Week squared circle.

Doug Grinspan Head of Revenue, Wired

Brandon Berger Chief Digital Officer, Worldwide, Ogilvy & Mather

Anthony Rhind Chief Strategy Officer, Adform

David Shing Digital Prophet, AOL

John Swadener Principal, PwC Digital, PwC

Doug Grinspan

Brandon Berger

1:00 ^PM

Start-Up: How Agencies Can Build Companies For The Connected Age

Times Center Stage

As tech startups grow into mature platforms, they’re confronting an identity crisis: how to evolve into brands with staying power. Silicon Valley needs the skills and services Madison Avenue has honed turning companies into household names. And some agencies are building on their expertise with brands to pioneer a third way that transcends the Valley vs. Avenue mentality.

Bob Greenberg Founder, Chairman and CEO, R/GA

Nick Law Global Chief Creative Officer, R/GA

Stephen Plumlee Managing Partner, R/GA Ventures

Bob Greenberg

Nick Law

1:00 ^PM

Learn From The Curmudgeons

Liberty Theater

This session marks the launch of The Drum’s new video series, The Curmudgeon. Each episode will feature an advertising legend sharing their thoughts on today's industry. The first episode, featuring legendary ad-commentator Stuart Elliot will be released on the same day. And we’re kicking it off by gathering some ad industry legends to share their collective opinions and wisdom. Get ready for some home truths!

Dave Birss Editor-at-Large, The Drum

Jeremy Judge Co-Founder, The Fearless Group

Albert Lieberman Executive Director Entertainment, Media & Technology program, Stern School of Business, NYU

Jerry Shereshewsky Chief GrownUp, GrownUp Marketing

Dave Birss

Jeremy Judge

1:00 ^PM

Agency The Glass Ladder: Women as Creative Leaders

Getty Images Stage at B.B. King

Broad City is huge, Amy Schumer is everywhere, Shonda Rhimes rules TV, and the Ghostbusters are now gals. More than ever before, women are a driving creative force in entertainment and the business of pop culture. Yet, in creative industries like our own, challenges still endure. A panel of successful creative women discuss their experiences, and share their perspectives on how both women and men can better address the gender divide.

Tricia Clarke-Stone CEO and Co-Founder, Narrative

Mindy Goldberg Founder, Epoch Films

Nancy Hill President & CEO, 4A's

Beth Newell Creator and Editor, Reductress

Leslie Sims Chief Creative Officer , Y&R New York

Camille Hackney Executive Vice President , Brand Partnerships and Commercial Licensing Atlantic Record

Sheelah Kolhatkar Features Editor and National Correspondent , Bloomberg Businessweek

Tricia Clarke-Stone

Mindy Goldberg

1:00 ^PM

Diversity & Inclusion Mixing it Up: Diversity of Talent Today

Hard Rock

Diversity of talent is the lifeblood of the best advertising, media and communications companies. In fact, a culture of misfits is seen as a defining trait and something that can only make our work and our people stronger

From successful women's initiatives, to cross-discipline mentorships, to finding talent in places you'd least expect, these panelists talk about what keeps their company's eye on the prize to ensure diversity stays key in their organizations and what challenges they are working to overcome.

Susie Nam Chief Operating Officer, Droga5

Tiffany R. Warren SVP & Chief Diversity Officer, Omnicom Group

Laura Fegley Executive Creative Director, BBH NY

Vikram Tank Brand Lead, Art, Copy & Code at Google , Google

Kevin Brady Executive Creative Director, Droga5

Susie Nam

Tiffany R. Warren

1:00^PM

That's Debatable!

Lucille's at B.B. King

Join us for an hour of strong opinions, biting wit and, in the end, the solution to every problem facing our industry. (Okay, that’s a bit of an overpromise.) Who wins the debates will be decided by you, the audience.

Avi Dan Contributor, Forbes

Eliza Esquivel VP Global Strategy, Mondelez International

Bobby Hershfield Partner & Chief Creative Officer , SS+K

Matt MacDonald EVP, Executive Creative Director, BBDO

Brian Martin SVP, Marketing and Communications, Project: WorldWide

Gabriel Miller President, Resource/Ammirati New York

Avi Dan

Eliza Esquivel

1:30 ^PM

Storage Wars: Lessons in Data Protection for Agencies, Marketers and Producers

The AOL Stage at 11 Times Square

Data protection and archiving, while not the sexiest topic, is a big issue for those creating digital content. There are myriad technical, financial and liability aspects to protecting and storing the growing volume of client content, and no industry standards guide the practice. Chaired by experts from AICE, the post production trade association, this panel will give an up-to-date overview on this vexing issue for marketers, agencies and content creators, and offer real-world recommendations.

1:30 ^PM

Programmatic The Rise of the Platform Marketer

Nasdaq MarketSite

In the age of digital, consumer behavior is in a state of constant flux, creating major disruption for consumer brands attempting to acquire and build long-lasting relationships with customers. The greatest opportunity to gain competitive advantage in the age of digital is to achieve addressability at scale, leveraging data and analytics to deliver targeted, personalized experiences through the evolving digital audience platforms. This session will explore the competencies needed to make it real.

Craig Dempster EVP & Digital Agency Group Leader, Merkle

John Lee EVP & Chief Strategy Officer, Merkle

Charlie Weiss VP, Ad Marketplaces, News Corporation

Christine Buscarino Vice President, Ecommerce Marketing, Office Depot

Joe Zawadzki Chairman & Chief Executive Officer, MediaMath

Craig Dempster

John Lee

1:30 ^PM

Mobile The Location Summit

ADARA Stage at Times Center Hall

With the massive global adoption of mobile in recent years, there is a significant shift in how these devices impact our daily lives. At the core of this ongoing shift is location. Both consumers and marketers are leveraging location to connect their online and offline experiences.

1:30 PM - SETTING THE STAGE

Dipanshu Sharma Founder & CEO, xAd

THE SHIFT IN THE MOBILE MINDSET
Learn why delivering location targeting with precision and scale is the new gold standard in mobile marketing and beyond. Hear from industry leaders who are successfully leveraging location to better connect with their consumers and achieve tangible ROI.

Brandon Starkoff VP, Global Strategy, xAd

Dan Bruinsma SVP Director, Starcom

Malene Sam Director, Mobile Media Solutions, CBS Interactive

Travis Johnson Global President, Ansible

PRESENTED BY XAD

2:15 - OZ, BEHIND THE CURTAIN, THERE'S NO PLACE LIKE HONE
A peek behind the curtain and visibility into confidential levers being pulled on behalf of clients. You'll learn how brand marketers and agencies are creating differentiated and competitive strategies that successfully find and connect with their target consumer in the right place and at the right time.

Domenic Venuto General Manager, AdFX, The Weather Company

PRESENTED BY THE WEATHER COMPANY

2:50 PM - THE LOCATION HUDDLE
Leading edge marketers and technologists share how location technologies unlock the key to connecting on and offline behavior

Jason Uechi Director of Engineering and Data Science, YP Mobile Labs

Julie Levin CMO, Publicis Worldwide North America

Tom Kenney President & Chief Innovation Officer, Verve Mobile

Brent Hieggelke Chief Mobile Evangelist, Urban Airship

Michael Rosen VP of Sales, Foursquare

Dipanshu Sharma

Brandon Starkoff

2:00 ^PM

Content for Every Channel and Platform

Times Center Stage

Explore the intersection of content, design, technology and entertainment with IPG Chairman and CEO, Michael Roth, as he sits down with an extraordinary group of industry leaders whose track record of success in blending brand, content and media is simply without equal.

Michael Roth Chairman & Chief Executive Officer, Interpublic Group

Jon Kamen Chairman, CEO, RadicalMedia

John Sykes President, Entertainment Enterprises, iHeartMedia

Geri Wang President, ABC Sales , ABC

Michael Roth

Jon Kamen

2:00 ^PM

Agency Impossible to Ignore

Getty Images Stage at B.B. King

“If your advertising goes unnoticed everything else is academic." - Bill Bernbach.

In a world that is evolving faster than ever, let’s discuss some of the enduring principles that don’t change and why it has never been more important to produce ideas and content that are impossible to ignore.

Chris Barth Senior Staff Writer, Contagious

Sandra Cordova Micek SVP, Global Brands, Hyatt Hotels Corporatation

Margaret Czeisler Chief Strategy Officer, AwesomenessTV

Icaro Doria Chief Creative Officer, DDB New York

Ric Hendee SVP, Consumer Marketing, Cotton Incorporated

Chris Barth

Sandra Cordova Micek

2:00 ^PM

Talent The New Face of Talent: Creativity Without Borders

Hard Rock

The “creative department” has taken over every floor of today’s business world and flows across every discipline. Creativity is driving brands, inspiring innovations and empowering a new generation of creative problem solvers. Where do we find these new thinkers and makers? How are we preparing the next wave of talent to release the power of creative thinking? Interesting questions, let’s get some interesting answers.

Helayne Spivak Director, VCU Brandcenter

Nick Law Global Chief Creative Officer, R/GA

Jaime Robinson Executive Creative Director, Wieden + Kennedy NY

Christopher-Ian Reichel Exec Dir, User Experience & Strategy, IBM

Alain Sylvain Founder and CEO, Sylvain Labs

Helayne Spivak

2:00 ^PM

Sports The Power of Sports: The How and Why of Fan Passion

Lucille's at B.B. King

Join Octagon, a global leader in sports, entertainment and passion-based marketing, for an in-depth and interactive discussion focused on fan passion. Discover why and how fan passion should play a critical role for brands looking to engage a variety of consumers across a plethora of channels, mediums and moments.

Simon Wardle Chief Strategy Officer, Octagon

Ryan Eckel VP Brand Marketing, DICK'S Sporting Goods

John Shea President, Marketing Americas, Octagon

Matthew Berry Senior Fantasy Sports Analyst, ESPN

Simon Wardle

Ryan Eckel

2:00 ^PM

Talent Alpha Connectors: The New Faces Of Influence In 2016

Liberty Theater

Beyond today’s influencers, from celebrities to bloggers to Instagrammers and YouTubers, there’s a new breed of multi-talented alpha influencers connected to them all, consolidating their wider network to boost reach and drive meaningful change.

Fashion Monitor and Celebrity Intelligence bring together a panel of talent and industry experts to discuss the anatomy of 2016’s Millennial influencer, aspirational #squadgoals and how brands can get the most out of this phenomenon.

Katharine Plunkett Managing Director, Centaur Media

Peter Knell EVP, Managing Director, ITB Worldwide

Danielle Snyder Co-Founder, Dannijo

Sara Nathan News Director, People.com

Karen Robinovitz Co-Founder, Digital Brand Architects

Katharine Plunkett

Peter Knell

2:15 ^PM

Programmatic Media Buying of the Future: A Conversation on How to Get There

Nasdaq MarketSite

Automated guaranteed premium buys are revolutionizing the world of programmatic advertising. Come find out why and how you can take advantage of this new media planning offering.

Adam Chandler SVP, Revenue, Buyer Cloud, Rubicon Project

Brian Leder SVP, North America Media, Razorfish

Oleg Korenfeld SVP, Ad Tech & Platforms, MediaVest

Scott Marsden SVP, NY Media Lead, DigitasLBi

Adam Chandler

Brian Leder

3:00 ^PM

Winning the Mobile Moments of Truth: A Chat with Google & Fast Company

Times Center Stage

Mobile has shifted the way we interact with each other and the world. Instead of a few moments of truth, there are now countless micro-moments throughout the day when we are forming opinions, shaping preferences and making decisions. Join Bob Safian, Editor of Fast Company, in a dynamic discussion with Sridhar Ramaswamy, Google’s Senior Vice President of Ads & Commerce about the future of mobile and be the first to hear the latest announcements from Google.

Bob Safian Editor, Managing Director, Fast Company

Sridhar Ramaswamy SVP Advertising & Commerce, Google

Bob Safian

Sridhar Ramaswamy

3:00 ^PM

Agency Conversion Marketing: Branding for the Bottom Line

Getty Images Stage at B.B. King

Conversion Marketing connects storytelling to transactions. It's a shift away from the old model that focuses on messaging that shapes attitudes to a new model that focuses on messaging to trigger consumer actions.

Come learn from a panel of leading marketers as they discuss how they’re using data, technology, and ongoing analysis to efficiently and effectively reach, connect, and move consumers along the full purchase funnel.

Michael Miller EVP, Managing Director, Catapult

Cecilia McKenney Executive Vice President, Chief Customer Officer, Frontier Communications

Brian Berger CEO/Founder, Mac Weldon

Christa Carone Chief Marketing and Communications Officer, Boston 2024 Partnership

Kerry Cavanaugh Senior Brand Director, MARS Chocolate, NA

Matthew Weisbecker Vice President Sales & Strategy, Conversant Media

Michael Miller

Cecilia McKenney

3:00 ^PM

CNBC Masters of Monetization

Liberty Theater

An all-star roster of Chief Revenue Officers take a state of the union look at the only line that matters . . . the bottom line.

Michelle Castillo staff writer, CNBC Digital

Jed Hartman CRO, The Washington Post

Meredith Kopit Levien EVP, Chief Revenue Officer, The New York Times

Jim Norton Global Head of Media Sales, AOL

Connie Anne Phillips Publisher and CRO, Glamour

Lisa Utzschneider Chief Revenue Officer, Yahoo

Michelle Castillo

Jed Hartman

3:00 ^PM

Programmatic Disruptive Technologies for Marketers

Nasdaq MarketSite

Disruptive technologies are transforming how people communicate with one another and how businesses interact with their target audiences. As a result, the role of a modern marketer changes rapidly as these technologies are embraced to achieve organizational goals. This Nasdaq panel will focus on key disruptive technologies, and how they are being implemented to drive marketing strategy.

Scott Rosenberg VP, Business Development, Content & Services, Roku

Jonathan Baron Chief Revenue Officer, IgnitionOne

Are Traasdahl Founder & CEO, Tapad

Brett Tabano VP, Product Marketing, OpenX

Russell Rubino VP Global Marketing, Nasdaq

Jaleh Bisharat Chief Marketing Officer, Eventbrite

Scott Rosenberg

Jonathan Baron

3:00 ^PM

Talent Talent Talks: Part I

Hard Rock

Ben Lerer, Co-Founder & CEO, Thrillist Media Group, talks what matters most to the younger generation of talent entering the work force with Neil Neil Blumenthal, Co-founder and Co–CEO of Warby Parker.

Ben Lerer Co-Founder & CEO, Thrillist Media Group

Neil Blumenthal CEO, Warby Parker

Ben Lerer

Neil Blumenthal

3:00 ^PM

Why Advertiser Experience Matters

Lucille's at B.B. King

It’s a fact, excellence sells. Through more than a decade of research, analysis, and client work, Advertiser Perceptions has proven the correlation between positive advertiser experience and media buying intentions. Our Advertiser Experience Index (AXi) illustrates how delivering a superior buying experience to advertisers leads to advertising growth. We’ll reveal which media brands are leading the industry in Advertiser Experience and how they do it, announcing the Top 5 AXi leaders in Digital, TV, Print and Radio.

Randy Cohen President and COO, Advertiser Perceptions

Randy Cohen

3:30 ^PM

Philanthro-tainment

The AOL Stage at 11 Times Square

The world’s largest nonprofit teams up with one of the largest privately-held producers of digital programming to change the world one click at a time. Embark on a philanthropic adventure in search of unsung heroes as we discuss how we’re knocking down the wall between entertainment and philanthropy to provide more personalized engagement opportunities and immersive brand experiences for viewers.

Vicki Lins EVP & Global CMO, United Way Worldwide

Brian Gallagher CEO, United Way Worldwide

Bill O'Dowd President & CEO, Dolphin Digital Media

Camilo La Cruz EVP, Head of Content, sparks & honey

Vicki Lins

Brian Gallagher

3:45 ^PM

Programmatic The Future of Storytelling in a Programmatic Era

Nasdaq MarketSite

Join AOL and industry leaders in a conversation that explores the healthy tension between content that drives audience, and content that drives revenue. Can good content experiences be good advertising experiences? In a world where mobile, social, and programmatic rule, how do creators and brands come together?

Bob Bejan Global Executive Creative Director, AOL

Doreen Dinour Digital Content , L’Oréal Paris USA

Jimmy Maymann President, Brands, AOL

Lisa Weinstein President, Global Digital, Data & Analytics, Starcom Mediavest Group

Bob Bejan

Doreen Dinour

4:00 ^PM

Measuring the Total Audience

Times Center Stage

The media industry is in the midst of an important transition: consumers have endless options for viewing content, and it's fundamentally changing the business of TV, advertising and measurement. Join Steve Hasker, Global President of Nielsen to discuss its comprehensive framework for measuring the "Total Audience" for both content and ads across all consumer access points.

Steve Hasker Global President, Nielsen

TRUST IN ADVERTISING SURVEY
Randall Beard, President Expanded Verticals will present the findings from Nielsen’s Trust in Advertising Survey.

Randall Beard President, Expanded Verticals, Nielsen

THE FUTURE OF VIDEO -WHY COMMON METRICS MATTER
Join Lynda Clarizio, President of U.S. Media at Nielsen and Lucas Watson, VP, Brand Solutions & Innovations from Google for a conversation on why the entire industry would benefit from a common set of metrics to measure across platforms. The conversation will be moderated by Amol Sharma from The Wall Street Journal.

Lucas Watson Vice President of Global Brand Solutions & Innovations, Google

Amol Sharma Bureau Chief, Wall Street Journal

Lynda Clarizio President, US Media, Nielsen

Steve Hasker

Randall Beard

4:00 ^PM

Mobile Cross-Screen Summit

ADARA Stage at Times Center Hall

Today’s consumer engages with content across all screens. Content is expected anytime, anywhere without exception. Traditional consumption habits have evolved at home and on the go with more fundamental change in the past few years than in the preceding decades. Along the way, business models have been impacted and a whole new class of power players have emerged. Yet the old notion of premium content rising above remains, as does the enduring magic of storytelling. This deep dive into Cross Screen consumption reveals the opportunities for marketers who can deliver solutions across all screens.

4:15 PM - WHY DOES CONTEXT MATTER? BECAUSE CONTEXT MATTERS!
Context has always been a marketers’ best friend. Should it continue to be? With audience-based buying gaining traction across screens – what role does content relevancy play in today’s cross-screen world? Join a conversation with marketers and publishers to hear what they think matters

Pooja Midha SVP of Digital Ad Sales and Operations , ABC

Eric Johnson EVP, Global Multimedia Sales, ESPN

Peter Naylor SVP, Advertising Sales, Hulu

Dave O'Connor Executive Producer,, @radical.media

John Partilla CEO, Olson

Jason Lopatecki CSO, TubeMogul

5:00 PM - DIGITAL DISRUPTORS
Today, Television IS digital and it is disrupting the digital media landscape with content, innovation, technology and connectivity across all screens. Steve Lanzano, President and CEO, TVB, will provide an overview of the local cross-screen landscape and will interview NewsOn CEO Louis Gump about the multi-company, cross-screen news initiative launching in Q4.

Louis Gump CEO, NewsON

Steve Lanzano President & CEO, Television Bureau of Advertising

PRESENTED BY TVB

5:20 PM - CONTENT IN THE NEW AGE OF DISTRIBUTION
Consumers have many paths to discover and receive premium content. So if you create it, will audiences find it or do you need to find them? Hear how new distribution models are being established and navigated and what the implications are to audience delivery and measurement.

Rick Mandler Strategy and Digital Media Sales, ABC Television Network

Richard Herd Head of Food Tube, Jamie Oliver Ltd

Steve Hills President & GM, The Washington Post

David Morris CRO, CBS Interactive

Jon Patricof President & COO, Tribeca Enterprises

Pooja Midha

Eric Johnson

4:00 ^PM

Stop Chasing Culture and Start Making It – How the biggest brands are thinking differently and driving results

Liberty Theater

Join iHeartMedia, in a discussion with some of the most creative minds in advertising about the importance of putting brands in front of pop culture to create the stories and the moments and the experiences that matter.

Gayle Troberman EVP & CMO, iHeartMedia

Matt Britton Founder & CEO, MRY

Matt MacDonald EVP, Executive Creative Director, BBDO

Tiffany Rolfe Partner, Chief Creative Officer, co:collective

Gayle Troberman

Matt Britton

4:00 ^PM

Upright Citizens Brigade Theatre (UCB) Art of the Pitch Improv Workshop

Lucille's at B.B. King

With $25 billion + in media business up for grabs, the art of the pitch has never been more relevant. The pressurized fever pitch pace demands high performance. Thanks to ABC, for the first time UCB's cutting-edge comedy and teaching improvisation comes to Advertising Week. With a customized approach blending comedy fundamentals that double as professional skills, a competitive advantage is sure to be gained.

By invitation only.

4:00 ^PM

Talent Can Taste be Crowdsourced?

Hard Rock

Netflix and Amazon seem to have cracked the code on "recommendation engines" for movies and products, but no clear winner has emerged in the race to serve up restaurant recommendations based on individual taste. If Yelp, Zagat and others score the average of every diner's experience, can technology possibly recommend an above-average night out based on individual tastes and preferences? Join a panel of established taste makers and technologists as they wonder, can taste be crowd-sourced?

Geoff Bartakovics CEO, Tasting Table

George Mendes , Chef and Owner of Lupulo and ALDEA

Alan Richman James Beard Award-Winning Journalist, GQ

Geoff Bartakovics

George Mendes

4:00 ^PM

Disruption & Innovation Owning the Experience

Getty Images Stage at B.B. King

An abundance of research demonstrates that experiences bring people more happiness than do possessions. Brands, publishers, properties and platforms are all trying to leverage this phenomenon, which is not limited to millennials. More brand campaigns than ever seek to enable unique experiences, while more publishers than ever feature “Best of” or “Top 10” lists. We will explore this in depth during a deep discussion of how experiences can be used to drive business.

David Paschkes Co-Founder & CEO, Didit

Ezra Kucharz President, CBS Local Digital Media

Fred Santarpia Executive Vice President & Chief Digital Officer , Conde Nast

Rich Antoniello CEO, Complex Media

Mike Tasevski Senior Vice President, U.S. Sponsorships, MasterCard Worldwide

Mark Gerson Chairman, Gerson Lehrman Group & Thuzio

David Paschkes

Ezra Kucharz

4:30 ^PM

From Good Works To Great Work: How Cause Marketing Can Compete On The Brand Stage

The AOL Stage at 11 Times Square

Hear from The Humane Society and Rokkan about how agencies and non-profits can work together to shake up conventional social good marketing. And, how, through the power of story, they created an anti-puppy mill concept that even Toast (The Fat Jewish’s rescue dog) approved.

Dale Bartlett Public Policy Director, Puppy Mill Campaign, HSUS

Sean Miller SVP, Strategy, Rokkan

Dale Bartlett

Sean Miller

4:45 ^PM

Programmatic The Great Debate: Game of Media Thrones

Nasdaq MarketSite

Who will wear the Crown?

Steven Wolfe Pereira VP, Brand Strategy & Marketing Solutions, Oracle

Gayle Fuguitt CEO & President, The ARF

Dave Morgan CEO & Founder, Simulmedia

David Poltrack CRO, CBS Corporation

Howard Shimmel Chief Research Officer, Turner Broadcasting System, Inc.

Radha Subramanyan President of Insights, Research and Data Analytics, iHeart Media

Margo Georgiadis President of Americas, Google

Brad Smallwood Head of Measurements & Insights , Facebook

Steven Wolfe Pereira

5:00 ^PM

How Social Media is Revolutionizing Celebrity

Liberty Theater

Social media has changed what it means to be a celebrity - now you can be more famous for what you post than what you do IRL. ESPN's very own @darrenrovell speaks with social stars and their managers about redefining celebrity in the social era.

Darren Rovell , ESPN/ABC News

Jason Stein Founder + CEO, Laundry Service

Julz Goddard , @YesJulz

Lolo Jones Olympic Hurdler and Bobsledder

Matt Stonie Competitive Eater/YouTube Personality

Darren Rovell

Jason Stein

5:00 ^PM

Talent Branding & Hollywood: Bringing Brands To Life Through Alliances With Film

Hard Rock

Following a recent strategic partnership between Johnnie Walker and
Entourage around the film’s 2015 theatrical release,
Entourage creator Doug Ellin, Cornerstone Founder and Co-CEO Rob Stone and Diageo VP of PR and Entertainment Marketing Dan Sanborn will speak on the execution of this partnership, making the brand come to life through the film and general strategy for creative alliances in branding and Hollywood. Doug Ellin was recently featured on the cover of Adweek’s June 1 issue for a feature story about brand partnerships surrounding Entourage.

Maryam Banikarim Global CMO, Hyatt Hotels Corporation

Doug Ellin Creator, Entourage

Dan Sanborn VP PR and Entertainment Marketing, Diageo

Rob Stone Founder and Co-CEO, Cornerstone

Maryam Banikarim

Doug Ellin

5:00 ^PM

Pandora and Spotify: Into the Millennial Music Stream

Times Center Stage

With every emerging generation, behavior continues to advance faster than brands can keep up. As marketers continually struggle to capture and retain the attention of millennials, hear from two premiere CMOs about how they are tackling understanding and communicating with this important group in the hyper-competitive music streaming landscape.

Rob Brunner Senior Editor, Fast Company

Seth Farbman CMO, Spotify

Simon Fleming-Wood Chief Marketing Officer, PANDORA

Rob Brunner

Seth Farbman

5:00 ^PM

Agency What Audio Can Do for Video

Getty Images Stage at B.B. King

Over the past year, the world has fallen in love with podcasts. Shows such as Start Up, Serial,
and Radiolab have demonstrated an addictive narrative style that readers are captivated by, in a very intimate medium. What can visual storytellers working in other mediums such as film learn from the methods, formulas and approach of the best podcast and radio productions?

Benjamin Palmer Chairman, The Barbarian Group

Bianca Giaever , Filmmaker and Radio Producer

Starlee Kine , Host of the Mystery Show and Contributor of This American Life

Ari Kuschnir Founder and Executive Producer, m ss ng p eces

Benjamin Palmer

Bianca Giaever

5:30 ^PM

AW Connects: MEC Celebrates Talent

URBO

Come, network and meet your fellow Delegates from all over the world at our nightly connects. For this special opening Connects, we celebrate the industry's thriving talent with MEC.

Open to all Delegates, beverage and light fare included.

6:00 ^PM

Opening Gala

St. Bartholomew's Church

New York's historic St. Bartholomew's Church hosts the 12th annual Gala.

By Invitation only +Platinum Delegates

6:00 ^PM

The On Demand Audio and Podcast Revolution: Building Passionate Audiences And Great Resonance For Brands

Lucille's at B.B. King

Join hosts of the nation’s top podcasts, to learn how powerful storytelling delivers programming audiences crave and creates a receptive environment for brand messages. It is no coincidence public media podcasts dominate the iTunes top 10 list. Their hallmarks of exceptional journalism and storytelling deeply resonate
with audiences. The podcast and on demand audio revolution signals a shift not only in how consumers listen to audio, but the way in which marketers can reach key demographics.

Gina Garrubbo President and CEO, National Public Media

Ira Glass Creator and Host, This American Life

Guy Raz Host and Editorial Director, TED Radio Hour

Molly Wood Host and Senior Tech Correspondent, Marketplace

Gina Garrubbo

Ira Glass

6:00 ^PM

Global Brands, Global Goals, Igniting Social Good (7 Billion 7 Days)

Times Center Stage

Now more than ever consumers look to brands to challenge the status quo and prompt social good within their campaigns. But what happens when these leading brands, celebrities and creatives unite to tackle the biggest issues facing our world? Join director and humanitarian Richard Curtis, Bartle Bogle Hegarty founder Sir John Hegarty and Getty Images Co-founder Jonathan Klein together with special-guest visionaries from behind the Global Goals campaign to learn what’s driving this cultural shift and how brands can harness its potential.

Richard Curtis CBE BAFTA Award-Winning Film Writer & Director, Co-Founder & Vice Chair, Comic Relief

Sir John Hegarty Founder, Bartle Bogle Hegarty

Jonathan Klein Co-Founder, Getty Images

Richard Curtis CBE

Sir John Hegarty

8:00 ^PM

Kick-Off Concert

Terminal 5

A night of star-studded performances hosted by Radio's hottest DJ's. Live performances featuring Future, Shaggy, Chingy and Natalie La Rose.

Platinum & Super Delegates, and by invitation only.

Chingy Platinum-Selling Hip Hop Artist,

Future

Natalie La Rose

Shaggy

Chingy

Future

8:00 ^AM

IAB MIXX Conference

Crowne Plaza Hotel

MIXX brings together the industry's most prominent and influential figures to share insights on the most pressing topics in advertising.

TC Stage

ADARA Stage

Liberty Theater

Nasdaq

Getty Images Stage

AOL Stage

Hard Rock

Lucille's

Periscope

Gotham Comedy Club

Highline Ballroom

Rainbow Room

Terminal 5

UCB Theatre

Webster Hall

Agency

B2B

Presented byLinkedIn

Data

Presented byAcxiom

Disruption & Innovation

Diversity & Inclusion

Marketer's Innovation

Presented byCofactor

Mobile

Programmatic

Presented byADARA

Retail Innovation

Presented byEmarsys

Sports

Presented byOctagon

Talent

Presented byMEC Global

Video & Content

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