Events: New York 2015 | Calendar / Advertising Week

9:00 ^AM

Marketer's Innovation Retail Innovation The Future of eCommerce - The New Unicorns

Liberty Theater

Ecommerce is our future. In this session we will discuss how eCommerce growth opportunities have changed the game for domestic and global businesses. Furthermore we will use case studies from Mondelēz International to discuss implementation of practical application within the snacking industry.

B. Bonin Bough Chief Media & eCommerce Officer, Mondelez International

Ken Wheaton Editor, AdAge

Cindy Chen Global Head of e-Commerce, Mondelēz International

B. Bonin Bough

Ken Wheaton

3:00 ^PM

Retail Innovation Personalizing Commerce: Turning Big Data into Intimate Moments

Lucille's at B.B. King

Big Data isn't creepy when used correctly. Truly understanding your customers can be the thing that helps your brand rise above the noise. Creating personalized experiences at scale is the key to surviving in a competitive landscape. But how can you use Big Data to create memorable intimate experiences when talking to millions of customers?

In this workshop you will learn how to leverage Big Data to bridge the gap between the Data Scientist and the Marketer and learn from real campaigns that made an impact.

Antony McGregor Dey Director of Marketing, Emarsys

Tomas Puig CMO, Emarsys

Antony McGregor Dey

Tomas Puig

9:30 ^AM

Retail Innovation The Future of Retail and Commerce Marketing

ADARA Stage at Times Center Hall

Competing on price and availability is being replaced with competing on experience. Big Data and personalization is now a reality and influencing everything from pricing, product design, and delivery. How will this dramatic change impact the way brands communicate with their customers online and offline? We will explore how the Retail and Commerce Marketing landscape will look over the next 5-10 years, what new channels and technologies are on the horizon and how you can start leveraging them today.

Sharon Klapka Director of Business and Brand Development , Adore Me

David Galante Vice President Mobile Products, Emarsys

Greg Girard Program Director, Worldwide Omni-Channel Retail Analytics Strategies, IDC Retail Insights

Jason Jercinovic President Havas Worldwide , Havas

David Tradewell SVP Americas at eConsultancy, eConsultancy

Sharon Klapka

David Galante

10:15 ^AM

Retail Innovation Retailers: Use Your Headsets

ADARA Stage at Times Center Hall

Gary Koepke, Chief Creative Officer North America at SapientNitro will explore what is arguably the biggest opportunity facing the retail industry today: virtual reality. But while many organizations recognize the value of this new platform, few are ready to capitalize on it. This session will focus on the endless opportunities for engagement and growth presented through VR, the challenges that accompany this new medium, and what practical applications of this trend might look like.

Gary Koepke Global Executive Creative Director, VP, SapientNitro

Gary Koepke

11:00 ^AM

Retail Innovation Retail: What's Hot, What's Not

ADARA Stage at Times Center Hall

Join us for an informative session on Training, Visuals and Sales: What’s hot – What’s not for 2016, with Patti Morehouse, Managing Partner.

Learn how smart retailers and brands are deploying teams for faster, smarter and more effective sales.

Patti Morehouse Managing Partner, Match Marketing Group

Patti Morehouse

12:30 ^PM

Retail Innovation Content to Commerce: Are we there yet?

ADARA Stage at Times Center Hall

Content-to-commerce is finally happening at scale. And we’re still just scratching the surface.

For many users, the friction of leaving the familiar environment of a social platform or content site is becoming greater than the average savings from conducting a new search. This presents a massive opportunity for Facebook, Pinterest, YouTube, Conde Nast and other social/content platforms, apps and sites to capture a slice of the massive online retail pie.

Tim Spengler

Nick Brien CEO, iCrossing

Kelly Graziadei Director, Global Ads Product Marketing , Facebook

Justin Fuisz Co-Founder and CEO, Fuisz Media

Philippe Dauman Director of Commerce, Twitter

Oliver Roup CEO, VigLink

Tim Spengler

Nick Brien

TC Stage

ADARA Stage

Liberty Theater

Nasdaq

Getty Images Stage

AOL Stage

Hard Rock

Lucille's

Periscope

Gotham Comedy Club

Highline Ballroom

Rainbow Room

Terminal 5

UCB Theatre

Webster Hall

Agency

B2B

Presented byLinkedIn

Data

Presented byAcxiom

Disruption & Innovation

Diversity & Inclusion

Marketer's Innovation

Presented byCofactor

Mobile

Programmatic

Presented byADARA

Retail Innovation

Presented byEmarsys

Sports

Presented byOctagon

Talent

Presented byMEC Global

Video & Content

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