In this session...
The fashion industry has long been said to be slow to adopt new and digital approaches to marketing, but when it comes to creating compelling content that drives engagement, fashion has arguably far-outpaced the rest of us.
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Hear from a panel of luxury, fashion and marketing experts, including the CMO of Calvin Klein, Inc., the man Diane Von Furstenberg dubbed the “brand shrink,” the Emmy-nominated creator of ‘Fashionably Late with Rachel Zoe’ and a globally recognized communications executive formerly with Polo Ralph Lauren and Giorgio Armani , as they explore the intersection of content, entertainment and commerce: how luxury brands keep the marketing world on its heels, and what all marketers can learn from the way fashion brands have created entertainment that sells.
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