People are cross-device, cross-browser, cross-publisher, cross-everything. Because of the continuous proliferation of devices, browsers, and apps, advertisers and publishers must face this reality with new ways to serve, buy, sell, and measure advertising. In this session, Brian Boland, VP of Ad Tech for Facebook, will give the audience a first-hand look at how people-based marketing can change the way publishers, brands and consumers think about advertising. View More

People are cross-device, cross-browser, cross-publisher, cross-everything. Because of the continuous proliferation of devices, browsers, and apps, advertisers and publishers must face this reality with new ways to serve, buy, sell, and measure advertising.

In this session, Brian Boland, VP of Ad Tech for Facebook, will give the audience a first-hand look at how people-based marketing can change the way publishers, brands and consumers think about advertising. Jason DeMarco, Director of Programmatic & Audience Solutions, at A+E Networks and Sarah Kramer, Chief Operating Officer, at MediaVest will join Brian on stage for a deep-dive into how people-based measurement can solve for the cross-everything challenge. View Less