Join LinkedIn experts and industry luminaries as they share insights on journey-based marketing and the future of B2B. At this half-day executive forum we'll deliver ideas and insights for how to reach, nurture, and acquire today's increasingly empowered buyer. Marketers have never had more opportunity or a greater impact on business. Find out what you need to do to get—and keep—a seat at the revenue table.
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9:30 AM - THE RELEVANCE IMPERATIVE
Marketing has undergone a massive transformation in the last decade. Equipped with ever more sophisticated tools, B2B marketers are uniquely poised to impact business and drive revenue like never before. Insights posed by an increasingly complex buyer’s journey will help marketers to not only keep pace, but forge confidently ahead.
Russell Glass
Head of Products, LinkedIn Marketing Solutions
10:00 AM - DEMYSTIFYING B-TO-B BUYING 2015 AND BEYOND
We hear the same mantra every day: B-to-B buyers are in control. But what many don’t know is whether the purchasing decision making process is linear and sequential, or more episodic. A major new SiriusDecisions research study has investigated how b-to-b buyers truly behave, and is prepared to debunk myths and validate the realities of marketing and sales roles in today’s environment. Marisa will unveil the findings from this provocative new study that will challenge the common industry perspective that b-to-b sales representatives’ roles and importance are declining due to a disintermediation by digital buying behaviors.
Marisa Kopec
Vice President and Group Director, SiriusDecisions
10:30 AM - DATA FUELING CREATIVITY
With buyers living online and consulting their networks to research potential purchases, effectively reaching, nurturing and converting prospects has only become harder. Join us for a lively discussion with industry luminaries on content marketing, lead generation and how data can drive success.
Christoph Becker
CEO & CCO, GYRO
Michael Eisenreich
Global Head of Digital & Content Marketing, Bloomberg
Shafqat Islam
CEO and Co-Founder, NewsCred
Michele B. Weber
Global VP, Marketing, Appnexus
Jon Williams
Head of Global Agency Relationships, LinkedIn Marketing Solutions
11:00 AM - INSIGHTS FROM THE CUTTING EDGE
A panel of senior leaders discuss how top brands are investing in content programs, nurturing strategies, and the latest marketing technologies to scale growth. Ten year’s ago marketing automation was just a twinkle in the eye of only the most visionary—now, it’s the price of admission. We’ll ask our panel for their take on the future, where they see the greatest opportunities for disruption, and who they’ll hire to make it all happen.
Alison Engel
Vice President Global Marketing, LinkedIn Marketing Solutions
Maggie Fox
SVP, SAP Experience, Global Marketing, SAP
Margaret Molloy
CMO | Global Chief Marketing Officer + Head of Business Development | B2B, Siegel+Gale
Carrie Seifer
President, Digital, Data & Technology, Mediavest USA
11:30 AM - WRAP AND CLOSE
Penry Price
Vice President of Global Sales, Marketing Solutions, LinkedIn
