Paola Norambuena

Paola is Executive Director of Verbal for Interbrand North America, managing the practice for naming, voice, messaging, creative writing and content. She is also the Publisher of Brandchannel, the industry's online channel for brand news and branded content.

Passionate about language, Paola believes it is a powerful tool. It impacts behavior and helps brands create an emotional connection with customers, employees and key stakeholders.

As the lead of the Verbal practice, she creates communication strategies that help bring brands and stories to life. She has developed communications at every level of the brand experience—from the crafting of brand ideas and brand stories, to full expression in the market, and the rollout of voice, messaging, content creation and publishing, and writing training globally.