Beau Avril

As Global Head of Product Commercialization, Google Preferred, Beau is responsible for bringing Google’s cross-platform reserve video solutions to global markets.  This includes partner inventory and Google O&O (including YouTube).  Specifically, Beau oversees Google’s upfront video offering (unveiled in the US in May) called “Google Preferred.”  Google Preferred represents the top 5% of YouTube channels combined with audience guarantees from Nielsen/Comscore and real time brand lift measurement.  In addition to Google Preferred, Beau oversees YouTube’s Partner Sales Program which enables strategic sales alignment with YouTube’s multi-channel networks. Previously at Google, Beau led video sales development for priority accounts in the Finance, Auto, Entertainment, and Travel industries.  Before joining Google, Beau worked in domestic programming distribution for CBS Television Group.  Beau attended Cornell University and lives in New York.