Seth Walters

Seth is senior partner at Modi Media, leading the Interactive and Connected TV practice for all GroupM clients. He provides strategic, creative and technical thought leadership around the development, implementation and optimization of Advanced TV ad campaigns.

Prior to joining Modi, Seth was at Mindshare for 2 years, as Managing Director, Communications Planning for the Consumer/Brand team on American Express, helping launch the largest Interactive TV campaign with Amex NOW; a 24/7/365 brand channel and application reaching over 72MM households in the U.S., across Satellite, Cable, Telco, Smart and Connected TV systems.

Before joining the GroupM network, Seth was at MediaVest for 9 years, serving on P&G, Coca-Cola, Walmart and Continental Airlines.