Brendan serves eBusiness & Channel Strategy Professionals. He focuses on strategies and technologies that provide eCommerce benefits for B2C and B2B organizations, including platform, mobile, digital, back-office, and omnichannel solutions. He has specific expertise in
helping eBusiness leaders identify opportunities and develop strategic initiatives around technology investments that drive revenues and improve operational efficiency.
Having 25 years of experience and expertise in multichannel retail businesses, Brendan has led significant projects including selection of enterprise platforms, integration of eCommerce support systems, and utilization of customer-facing eCommerce technologies. He has also built numerous marketing programs from the ground up, including development of customer segmentation models and direct/digital marketing strategies. Prior to joining Forrester, Brendan held multiple leadership positions with Guitar Center, including strategic planning, eCommerce operat
Brendan Witcher Job Title Principal Analyst, eBusiness and Channel Strategy Company FORRESTER RESEARCH Connect via
