Mike Rosen

In 2013, Mike Rosen was named Executive Vice President, Advertising Sales, Telemundo Media. He is responsible for leading NBCU’s Hispanic sales vertical, which includes the network, cable, digital sales and marketing teams of Telemundo and mun2. Rosen oversees all advertising revenue generation, including Telemundo Media cross-platform sales initiatives and multiplatform integrated marketing solutions.

Previously, Rosen was President of Investment and Activation at Starcom, where he led efforts for more than $9 billion in media budgets across category-leading clients such as Kellogg, Mars/Wrigley, Samsung and Bank of America. The transformations he spearheaded led to better alignment with technological advances and rapidly evolving consumer behaviors across languages and devices.