Belle Frank

Belle has vast experience across many consumer categories and oversees nearly all of Y&R client strategic initiatives. She is recognized in the industry as having great expertise with most types of communications research. In her 25+ years with the agency, Belle has had a range of different experiences. Beginning in 1993, she was part of the small team assigned to develop the agency's BrandAsset® Valuator (BAV) model. Belle recently published the book, The Advertising On-Ramp, which speaks to the new generation of marketing communications talent. She co-authored several pieces published in Admap including, "Reinventing Qualitative Research" (February 2007) and "Brand Strategies for an Economic Downturn" (September 2008). She received a Trailblazing Working Mother of the Year award from Advertising Women of New York in 2007.