Brian Zaben

Brian Zaben is VP/Director of Programmatic Strategy and Analysis at DigitasLBi, Chicago. Brian’s focus at DigitasLBi include overseeing programmatic initiatives across clients, assisting teams with igniting data to inform media, and regularly evaluating the technology and platform landscape. Previously, he developed and managed a trading desk at a digital agency in the Chicago area. Prior to joining the digital marketing industry, Brian spent 8 years as a Bond Portfolio Manager and an Options Trader at the Chicago Mercantile Exchange.