Joe Marchese is the CEO of true[X] media, the leader in engagement advertising technologies. Joe founded true[X] in 2007 with the goal of creating an advertising system uniquely suited to scale for consumer, publisher and advertiser demands in a digital, on-demand world. Today true[X] powers
engagement advertising for a broad portfolio of leading advertisers, agencies
and publishers.
Joe is known throughout the advertising industry as a pioneer and expert in advertising and media, with a provocative point of view that blends both
traditional and new media experience. Joe has appeared in major publications including The New York Times, Forbes, LA Business Journal and more and has been published in Fortune and Mediapost, writing on the broad impact of digital on the media landscape.
