Wade Rifkin

Wade Rifkin is VP, Programmatic at DigitasLBi, a leading full service advertising agency with digital at its core. Wade works across the agency's client base to help them understand and embrace the growing real time programmatic marketing space. With a background in cross-platform media planning & buying, Wade is specialized in emerging channels like mobile, social media and data-driven audience buying. Prior to joining DigitasLBi, he worked across clients in the CPG, telecom, auto and entertainment spaces at other Publicis agencies, as well as Wieden+Kennedy.