As Senior Vice President of Marketing, Monica is responsible for developing and leading xAd’s marketing functions, as well as overseeing the company’s communications and strategically positioning it in the location based mobile marketplace.
Monica’s tenure in the industry includes 14-plus years of local marketing and advertising, including a solid foundation in online advertising, sales, strategy and account management. Prior to xAd, she served as Senior Vice President of Marketing and Strategy at TMP Directional Marketing, where she helped launch a digital-marketing division called 15miles.
Well regarded in the space, Monica is currently on the board of the Mobile Marketing Association and is also active on the Interactive Advertising Bureau’s (IAB) Location Working Group and founder and chair of the Mobile Marketing Association’s (MMA) Location Committee. In 2013 Monica was also named one of Mobile Marketer’s Mobile Women to Watch.
