George Leon is the Executive Vice President, Worldwide Consumer Marketing for the Columbia TriStar Consumer Marketing Group. He currently heads the global promotions, product placement and consumer products divisions for Sony Pictures Entertainment.
Mr. Leon joined SPE in April 2000 as Senior Vice President, Global Promotions and Product Placement and was promoted to Executive Vice President at the end of 2002. In 2004 he took over responsibility for the licensing and merchandising division.
Mr. Leon is currently working on the campaigns for such upcoming releases as Annie, Goosebumps and the latest entry in the highly successful James Bond franchise. Mr. Leon previously oversaw the promotional marketing campaigns supporting the studio’s blockbusters Skyfall, The Smurfs and The Amazing Spider-Man after having successfully worked in a similar capacity on the original Spider-Man Trilogy as well as the Men in Black Trilogy, Charlie’s Angels: Full Throttle, Casino Royale and Eat Pray Love among others.
George Leon Job Title EVP, Consumer Marketing Company SONY PICTURES ENTERTAINMENT
