AdTheorent

Founded in 2011 by Anthony lacovone (founder of Augme Technologies), Josh Walsh and Dogan Aksoy, AdTheorent is a New York-based company that developed the industry's first intelligent Real-Time Bidding (RTB)-enabled mobile ad network.

AdTheorent has created an ad network that delivers true real-time impressions to marketers, rather than relying on antiquated bulk impression buys. Using real-time learning methodologies, AdTheorent delivers intelligence-driven and transparent buying that embodies a broad spectrum of publishers, rather than a select set of inventory. AdTheorent has created a second-generation mobile ad network, which integrates premium mobile sites, brand safety, custom execution, and managed services with a data-driven predictive modeling platform that delivers what we call The Intelligent Impression®.