Peter Crofut

A 15-year veteran of the display industry, Crofut oversees Google's Creative Platforms strategy and the team of specialists that focus on helping the creative agency community leverage Google's creative technology platforms and expertise. He is also responsible for overseeing the development of Google's creative platform standards for mobile, video and dynamic banner formats. Crofut is known for his specialized expertise and has spoken at various events for YouTube, CES, Google iMedia and OMMA. Prior to joining Google, Crofut served on the management team at DoubleClick, as Director of Rich Media sales for three and a half years. As one of the first rich media team members, he assisted in developing and expanding a high growth business for the company.