Gonzalo Del Fa

As president of GroupM Multicultural, Gonzalo plays a key role in all aspects of the multicultural media and marketing efforts initiated by GroupM agencies Maxus, MEC, Mediacom, and Mindshare. The goal of the division is to provide clients with a truly relevant, informative and trustworthy point of view of multicultural markets and audiences across the US, resulting in tailored communications strategies based on in-depth knowledge of consumers.
Under Gonzalo’s leadership, GroupM Multicultural handles $500 million in billings from clients such as AT&T, Unilever, VW, ConAgra, Colgate, Ikea, Subway, Church & Dwight, Campbell’s, Abbott, Marriott, Kimberly Clark, Scotts and many others.
He first joined the GroupM family in 2003 as Managing Director of MEC Argentina. During his three-year tenure there he helped the business grow and developed a reputation for creative media thinking and activation. In 2006, he moved to New York to launch MEC Bravo, the Hispanic division of MEC. At the end of 2007 he launched Mediacom MultiCultural, and in 2009 he was instrumental in combining the four agencies’ multicultural efforts under the GroupM banner.
Prior to joining GroupM, Gonzalo worked for Editorial Televisa as publisher of its New York office. Previously, he was the Marketing and Sales Manager of Hachette Filipacchi Agea, the largest multimedia conglomerate of Argentina. Gonzalo started his professional career at American Express Argentina, rising to the position of Marketing and Sales Manager after five years in the company.
In his spare time, Gonzalo loves playing drums in his hard rock band.