John Swadener

John Swadener, a Principal with PwC, leads the Marketing Transformation Practice for the U.S. Partners. On any given assignment, John's goal is to understand his client's "North Star" so the team can develop actionable marketing and sales strategies and implement performance improvement initiatives. Advising his clients on the changes in both traditional and digital marketing, John's typical assignments are designed to support the client's mandate for cost efficient growth across marketing spend categories, marketing organizational design, marketing technology enablers, and emerging media.
With 20+ years of experience, John has experience assessing and developing industry facing solutions in High Tech, CPG, Retail, Financial Services and Telecommunications for both the CMO and the Senior VP of Sales in addition to his work consulting with advertising agencies. John's recent speaking engagements include the Association of National Advertisers and Advertising Week.