Jack Hallahan is currently Vice President, Mobile Innovations at Mojiva. In this role, he collaborates with some of the world’s largest brands and digital agencies on advertising strategy, creative execution, tablet advertising and rich media. Much of his time is spent building partnerships across creative ad technology, social media, location-targeting and data-driven companies to help brands maximize the ROI and effectiveness of their mobile advertising campaigns. In 2010, Jack launched The Mojiva Creative Alliance as a collective of mobile’s top innovators and creative platforms. Since its launch, the MCA has set new benchmarks for mobile advertising, offering unique insights in mobile advertising strategy, branding, social and rich media best practices. His work involves many top-notch global brands such as BMW, AXE, Jeep, Intel, Anheuser-Busch, Sony, Visa, HP, McDonald’s, Daimler-Chrysler, Coca Cola and L’Oreal.
Prior to joining Mojiva in 2010, Jack launched the first Social Media News App in the iTunes Store. Featured as the “App of the Week”, Blancspot jumped to the #2 spot behind CNN in the News Apps category. He is also well respected in the industry for developing award-winning creative for news aggregator 1Cast, including the first pre-roll ad to interact with content.
In 2007, Jack won MEDIAWEEK’s "Best Use of Mobile" for his work with Lions Gate Films. He was also the 2008 MEA “Mobile Ambassador" for Entertainment Achievements, and holds an Emmy Award for Innovation: Mobile TV Interactive Advertising. Jack was twice elected to the Mobile Marketing Association (MMA) Board of Directors, and Chaired MMA’s Television and Video Committee through 2008.
Jack is also well known on the speaking circuit in the advertising and digital industry at notable events such as AAAA’s National Conference, ANA Brand Conference, iMedia Breakthrough Summit, Chicago Advertising Association, Digital Hollywood, MediaVest Mobile, AD:Tech, NAB, NATPE and CTIA.