Jackie Woodward was appointed Vice President – Marketing Connections at MillerCoors in July 2008. In this capacity, she is responsible for leading MillerCoors’ media and digital marketing initiatives; sports and entertainment alliances; and business affairs. Woodward also leads the MillerCoors Community Advisory Council, a peer council of employees which supports community investments and involvement in Chicago. Woodward joined Miller Brewing Company in April 2006 as Vice President – Media and Marketing Services. Prior to joining the beer industry, she held several positions at McDonald’s Corporation both domestically and globally, culminating in her role as Vice President, Global Marketing where she led McDonald’s global Balanced Lifestyles initiative. She was also one of the leaders of the team that launched McDonald’s first-ever global, award-winning advertising campaign, ‘i’m lovin’ it’. From 1990-2006, Woodward oversaw the expansion of McDonald's sports and entertainment strategy worldwide, including the launch of global partnerships with the International Olympic Committee and FIFA and the 10-year alliance with the Walt Disney Company. Woodward was named the Chicago Advertising Federation’s “2012 Woman of the Year.” She was also one of Advertising Age’s “Women to Watch” in 2004 and a “Media Maven” in 2008. In addition, she was named one of Sports Business Journal’s “Game Changers” in 2011 and “25 Most Powerful Women in Sports” in 1999. Woodward earned a B.A. degree in Journalism from the University of Missouri. She lives in Hinsdale, IL with her husband, Steve, a noted digital media consultant, and their daughter, Aleksandra.
Jackie Woodward Job Title VP Marketing and Media Services Company MILLERCOORS Connect via