Matthew Quint

Matthew Quint is the Director of Columbia Business School's Center on Global Brand Leadership, which turns the research and intellectual capital of academia’s foremost thinkers on branding into practical tools and insights that inspire strategic decision-making. In this role, Matthew researches, writes, and presents on a wide range of issues critical to building a strong brand. He has particular expertise in marketing ROI, strategies for marketing in the digital age, and the development of creative and effective brand communications.
Matthew is the co-producer of the Center's acclaimed BRITE Conference series which brings together over 500 big thinkers in industry and academia to discuss how innovation and technology help build strong brands. He also works with senior executives from various leading companies -- including Aimia, Coach, Deloitte, Edelman, Google, and SAP -- to conduct research, produce events, and promote knowledge sharing among branding and marketing professionals.