Aimee Duell, Executive Vice President, Brand Partnerships for Believe Entertainment Group oversees all sales and distribution, taking each of the company’s properties to market. These include the original animated series “The LeBrons” with LeBron James, "In the Booth," a behind-the-scenes docu-drama with world's #1 DJ/producer Tiësto, “TBE,” a lifestyle and entertainment news series with Jennifer Lopez, and the Webby Award winning multi-medium show for moms, MommyCast, and MommyCast Latina.
In spring 2013 Believe Entertainment Group and Duell launched season two of “The LeBrons” as well as “EpicEDM,” a new, ongoing original content series featuring top electronic dance music (EDM) artists, festivals and clubs worldwide that is the first studio originated content series designed specifically for the Twitter platform. Duell manages Believe Entertainment Group’s brand and distribution relationships with partners such as HP, Intel, P&G/Pampers, Nike, YouTube, Twitter, Facebook and more.
Duell most recently served as U.S. Director of Drum @ PHD, a virtual studio within Omnicom media agency PHD, and before that, she led branded entertainment initiatives for Pepsi at Green Room Entertainment, a strategic business unit within global media agency OMD. Previously, she oversaw branded entertainment for a decade at Sony PlayStation.
Duell has over 16 years experience creating and executing innovative and engaging entertainment platforms and programs for a wide variety of global, blue-chip brands including Sony, Pepsi, HBO, Discovery Network, Hyatt Hotels, GSK, Visa, Hershey’s and Quaker, among others.