Bob Liodice was appointed president and chief executive officer of the ANA (Association of National Advertisers, Inc.) in 2003. Bob was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. He joined the ANA as senior vice president in 1995. Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, The Partnership at Drugfree.org, Advertising Educational Foundation, Advertising Week and the World Federation of Advertisers. Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.