Tyler Helms is currently in his eighth year at Deutsch Inc., where he serves as Vice President, Group Account Director managing the New York advertising agency's relationships with GoDaddy, H&R Block, Lunesta (Sunovian Pharmaceuticals) and the agency's pro-bono work for CURE (Epilepsy Foundation), Live Out Loud, and The Michael J. Fox Foundation for Parkinson's.
In 2012 he helped spearhead GoDaddy's Super Bowl initiative, the first time the internet giant worked with a consumer advertising agency. The campaign was the most successful marketing initiative and business day in the company's history. Most recently he worked with the Deutsch team to re-launch GoDaddy's brand identity including a new target focus, new brand positioning and the launch of their "Its Go Time" campaign in 2013.
Over his eight years with Deutsch he has managed the agency's work with Unilever, Novartis Pharmaceuticals, Kodak, PNC Bank, USSA, Olympus imaging America and MCI/Verizon Business. Before joining Deutsch, Tyler worked at Doner US, launching the interactive marketing initiative for its flagship automotive client Mazda North America.
Outside of the office Tyler is a published writer, advocate and community voice in the ongoing effort to raise awareness, education and prevention of HIV/AIDS. In 2010, he founded IMPACT Red, a grass roots HIV/AIDS Advocacy group that has umbrellad an ongoing effort to keep the public dialogue alive around the disease. As a freelance writer his column "Living the Questions" appeared in Here media publications for two years. He has made appearances on Sirus Radio's The Focus Group, The Doctors and The Gayle King Show and spoken to over a dozen colleges and universities. Since 2010, IMPACT Red has raised over $225,000 for AIDS related causes. In 2011 he was elected to the Board of Directors of GMHC (Gay Men's Health Crisis), the world's oldest AIDS Advocacy organization.
Tyler began his career as a television journalist for ABC news and is a graduate of the University of Georgia.
Tyler Helms Job Title VP, Group Account Director Company DEUTSCH NY